The most recent wellness and fitness survey conducted by PA Consulting indicates that an overwhelming 78% of consumers intend to acquire new wellness and fitness products or services by 2025. The survey, conducted in January 2024 with 4,000 participants across the US and UK, highlights a growing trend towards increased spending in The report also indicates dissatisfaction with current health outcomes. Only 50% of respondents consider their physical health to be "good," with 47% and 45% satisfied with their nutrition and sleep quality. Consumers are seeking more personalized wellness solutions, with 90% expressing a desire for customized products or services. A majority are willing to share personal health data to achieve this personalization. David Knies, PA's wellness and innovation expert, notes that the wellness economy is booming, but there is a disconnect between consumer aspirations and real-world experiences. He suggests that brands offering hyper-personalized, affordable, and trustworthy solutions will be best positioned for long-term success.
