Bo Finneman is a Senior Partner in McKinsey’s Growth, Marketing & Sales, Consumer and Travel Practices. He serves Retail, CPG, Travel and Technology clients through insights and digitally-led growth programs that span strategic and tactical levers. Over the last 15 years, he’s driven innovations in growth through the firm’s Consumer-Decision-Journey methodology, launched the leading growth metric, the Customer Growth Indicator, and built an advanced analytics solution called the Profitable Growth Navigator to spot headroom in markets.
Today, Finneman leads the Consumer Digital and Analytics practice, which focuses on helping clients design technology solutions that spur their competitive advantage, new business builds, and organic growth across marketing, ecommerce, experience, merchandising, and loyalty. This has led to impact partnerships with various sub-sectors of consumer retail, including food, beverage, apparel and mass – as well as travel operators and technology platforms. He also orchestrates McKinsey’s clients across Florida and leads our Growth, Marketing and Sales people operations across more than 20 locations to cultivate the practice’s talent.
Finneman’s experience in growth, marketing, sales and business development prior to joining McKinsey includes leading Audience Development for a digital media company, Wetpaint.com, working in brand management and sales at E&J Gallo Winery, and was an investment banker with Credit Suisse. Bo serves on the board of the Finneman Scholarship Foundation, a not-for-profit organization supporting students in California’s Central Valley in their pursuit of attending higher education.
