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Tuesday, September 3, 2024
Shigeto Miyamoto
Shigeto Miyamoto
Syneos Health
Vice President of Digital Solutions for APAC

Profile

Shigeto is a seasoned digital transformation leader, renowned for his ability to devise and implement strategies that drive revenue, growth, and profitability to their zenith. With a wealth of experience spanning multiple industries, Shigeto specializes in the Asia-Pacific market, where he has achieved remarkable success.

Throughout his illustrious career, Shigeto has been dedicated to instigating large-scale cultural and procedural shifts to optimize business outcomes. His adeptness at navigating change management internally, while concurrently crafting strategic plans to bolster external business growth, sets him apart. Shigeto excels at managing competing priorities and fostering relationships with diverse stakeholders to propel initiatives forward.

Within the healthcare industry, Shigeto is esteemed as a visionary, possessing profound expertise ranging from digital marketing to non-market strategy. His comprehensive understanding stems not only from hands-on experience but also from his educational background, including a Global Executive MBA from INSEAD.

As a motivational leader with an entrepreneurial flair, Shigeto is renowned for his fervor and inquisitiveness in approaching business challenges. He approaches each task with zeal and is always ready to tackle new endeavors head-on.

Areas of expertise

Industry: Healthcare

Current focus: Digital Transformation / Omnichannel / LLM and GenAI / Data analytics / Digital Marketing / Executive Coaching for Innovation.

They do have their own frameworks and methodologies to identify problems, ideate solutions, iterate design and validation in omnichannel, innovative solution development, and digital marketing.

Group Overview

Their Digital Solutions Team serves the APAC region and integrates seamlessly with their counterparts in the US and EU. As a global leader in healthcare solutions, they aim to deliver a comprehensive approach by combining omnichannel marketing with robust data analytics.

Their Unique Value Proposition:

Unlike many organizations where marketing and data analytics are handled by separate teams due to the distinct expertise required, Syneos Health brings these capabilities together. This integration enables them to leverage the full potential of data and technology, with the goal of creating impactful, data-driven marketing strategies.

Why This Matters:

In many instances, customers and consultants find that separate handling of front-end marketing and back-end analytics can lead to disjointed strategies and missed opportunities. For example, data scientists may struggle with incomplete data sets that hinder their ability to create accurate predictive models. However, with their integrated approach, they can generate richer data and more insightful algorithms through their omnichannel marketing.

Bridging the Gap:

Marketing professionals, with their knack for creating customer engagement touchpoints, can significantly enhance the quality and quantity of data collected. By merging the creative insights of marketing with the analytical rigor of data science, they foster a dynamic synergy that helps drive innovative solutions.

At Syneos Health, it's not just about having the right tools, but combining them effectively. Their holistic approach is all about balancing inspiration with examination, ensuring their customers benefit from comprehensive, cohesive strategies that help drive real results.

Firm Overview

Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. They translate unique clinical, medical affairs, and commercial insights into outcomes to address modern market realities. They bring together a talented team of professionals with a deep understanding of patient and physician behaviors and market dynamics.

Together, they share insights, use the latest technologies, and apply advanced business practices to speed their customers’ delivery of important therapies to patients.

Syneos Health supports a diverse, equitable, and inclusive culture that cares for colleagues, customers, patients, communities, and the environment.

To learn more about how they are Shortening the distance from lab to life®, visit syneoshealth.com.