Conrad Heider, a partner at Simon-Kucher, leads the firm's digital team, Simon-Kucher Elevate. As the Head of Elevate, Heider drives digital transformation and delivers measurable results for his clients. Simon-Kucher is a global consultancy firm with over 2,000 employees in 30+ countries, focused on unlocking better growth that drives revenue and profit. Elevate, Simon-Kucher’s cutting-edge digital consulting team, combines data, AI, and ML with commercial consulting expertise. The team of specialized data scientists and machine learning engineers delivers solutions like dynamic pricing, next-best-action algorithms, predictive customer models, and generative AI-based sales and marketing tools.
Heider specializes in transforming data and AI into practical, business-enhancing solutions. His expertise includes optimizing pricing, sales, and marketing strategies, enhancing customer experiences, and driving commercial growth through data, AI, and machine learning (ML). Known for delivering fast and hands-on impact on growth via fast piloting, MVPs, and proof of concepts, Heider helps businesses understand and capitalize on AI opportunities, leading to significant improvements and increased profitability.
Before joining Simon-Kucher in 2020, Heider was a principal at Kearney, where he helped clients achieve commercial and operational excellence. He also served as Director of Strategy and Intelligence at Freeletics, Germany's leading B2C fitness app scale-up. Heider holds a Master of Public Administration from the London School of Economics, a Master of Public Policy from the Hertie School of Governance in Berlin, and a BSc in European Studies from Maastricht University.
